Bio
Bruce in the old WSUM studios
Bruce Rave is the renowned Capitol A&R exec Bruce Ravid. Following a DJ/Music Director stint as “David Ravid” in radio at the University of Wisconsin – Madison, Bruce spent ten years at Capitol Records. In A&R, he was instrumental in the acquisition and development of such artists as The Knack (“My Sharona”), Iron Maiden, Duran Duran, Missing Persons, The Motels, Weird Al Yankovic, The Church, and Thomas Dolby (“She Blinded Me With Science”). Bruce also was the A&R guy for Kraftwerk, who were already on the label.
Rolling Stone called him an “A&R whiz,” but Rave found that he couldn’t do that job and continue to be a passionate music fan. As his blood again began to warm, he started writing his Rave’s Raves tipsheet in 1998 because he felt there was so much great music that wasn’t reaching enough ears. In 2001, Bruce started accepting invitations from WSUM Radio in Madison to do occasional air shifts and marathons. The “Go Deep” webcast premiered in March, 2006 and has attracted many fans as well as “rave” reviews. Bruce has been been well-ahead of national press and radio on such established artists as Muse, Arcade Fire, The Killers, The Fratellis, and the Ting Tings, among others.
His passions lie in “breaking” new bands as well as in broadcasting. The “Go Deep” show is designed to turn listeners on to the most compelling emerging rock while giving those artists the chance to gain fans.